Huawei Technologies Australia today announced its intention to grow its channel business with the appointment of DNA Connect as its national distributor.

Huawei Head of Enterprise, Daniel Lin said the company had firm plans to extend its reach beyond its established communications technology into the server, storage and data centre business across Australia.

“Huawei has identified synergies and strengths with DNA Connect that will help us grow existing channel relationships and win new business,” Mr Lin said.

With more than 20 years experience in the distribution business DNA Connect highlighted its proven success with a range of innovative channel offerings including its focus on pre-sales architect solutions, demand generation, partner technical enablement and certification and sales support.

“Disruptive trends have seen big changes in both the ICT and distribution landscape in recent times, but the old adage still applies – ’get big, get niche, or get out’. We’re big and they’re niche – a recipe for success,” Mr Lin said.

Confirming the new partnership, DNA Connect Executive Director, Munsoor Khan said Huawei was leading the ICT charge.

“The innovation Huawei is bringing to the Australian market is truly impressive,” Mr Khan said.

“We always send our technical team to evaluate the products of any potential vendor we consider partnering with and our team was impressed with what they saw at Huawei.

“Not only does Huawei have the broadest range of products from a single vendor that we’ve seen, the products themselves are technically world class.”

Mr Khan said Huawei employed over 70,000 people in R&D alone and invested over 10% of sales back into R&D.

“Anyone who tries out these products will agree that this investment is paying off,” Mr Khan said.

“We’re excited to be the distributor for the Huawei Enterprise range in Australia and look forward to supporting channel partners who want to differentiate and take these products to market.”

DNA Connect will be formally introduced to the reseller community at Huawei’s ‘Better Connected’ Symposium in Sydney on 15-16 July at Randwick Racecourse.

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