Snowy Mountains On The International Stage

Minister for Regional Tourism John Barilaro said the increasing appetite from the Indian market to include regional NSW into travel itineraries builds upon the strong results in the year ending September 2014, which saw 86,500 visitors from India come to NSW, who stayed 3.2 million nights and spent $192 million.

Mr Barilaro said a new tourism initiative in India, features the State’s spectacular Snowy Mountains and showcases Regional NSW as a desirable year-round tourist destination.

‘We are continuing to work with travel agents and wholesalers to develop a series of itineraries to showcase regional NSW,’ Mr Barilaro said.

‘Last month we welcomed our first group of Indian tourists, who experienced the Snowy Mountains on a coach tour through the Kosciuszko National Park, which included three nights in Thredbo Village.

‘Our visitors enjoyed fantastic walking trails through the national park, including taking photos of the spectacular scenery.

“The new initiative is a key strategy for increasing visitation and this activity is seen as a great opportunity to contribute to the goal of doubling overnight visitor expenditure in NSW by 2020.

‘Visitors who come to the region in summer, spring and autumn can enjoy fishing in pristine streams, exploring historic towns like Cooma, Nimmitabel and Tumbarumba and enjoy fantastic local bars, restaurants and cafes.

‘The NSW Government is also investing in regional tourism with the new $110 million Regional Tourism Infrastructure Fund to support critical visitor economy infrastructure,’ Mr Barilaro said.

This initiative comes on top of the success of the Jhappi Time campaign launched earlier this year.

Jhappi Time was launched in February and is the only tourism campaign implemented by an Australian state tourism body that specifically targets the visiting friends and relatives market in India.

37 Major Events In 2015 Demonstrate NSW Government’s Commitment To Regional Tourism

‘Regional NSW is making a significant contribution towards achieving the Government’s goal of doubling overnight visitor expenditure by 2020,’ Mr Barilaro said.

‘In the year ended September 2014, Regional NSW welcomed more than 50.4 million international and domestic visitors who spent $13.3 billion. This represents 48 per cent of the State’s visitor expenditure for this period,’ he said.

‘The Regional Flagship Events Program is a great way to entice visitors to our regions to get a taste of what regional NSW has to offer.

‘There are so many holidays or short break options across regional NSW, giving families and friends a great opportunity to jump in the car and create wonderful, life-long memories.

‘Events like the Thredbo Blues Festival, Hunter Valley Food and Wine Month as well as the Peak Festival in Perisher, increase visitation and benefit local communities by providing jobs and stimulating the economy.

‘There are numerous other events and festivals that receive grants through the Regional Flagship Events Program, all of which are vital for our regional visitor economy.

‘These events have a key role in delivering economic prosperity to regions because they attract visitors to local towns and support local businesses.

‘The Regional Flagship Events Program provides one-year grants of $10,000 and three-year grants totalling $60,000 to assist the marketing and advertising of events and festivals that reflect the unique character of our regions,’ Mr Barilaro said.

A full list of Regional Flagship Events can be found here www.destinationnsw.com.au/regional-flagship-events-program-2015