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HSBC Continues To Invest In Its Australian Retail Network With Launch Of New Branch

HSBC continues to expand across Australia with the opening of its latest branch in Ashfield – HSBC’s 15th in New South Wales and 32nd in Australia overall. The launch reinforces the bank’s commitment to investing and growing its footprint in Australia.

Graham Heunis, Head of Retail Banking and Wealth Management for HSBC Australia, said “As the leading international bank in Australia, building relationships with globally-oriented and affluent customers is the cornerstone of HSBC’s retail and wealth business – and expanding our branch presence is a significant part of this strategy.”

“Ashfield is one of Sydney’s most international suburbs and we see significant opportunity to put our strong service and global banking proposition to work for customers in this community.”

“Ashfield boasts a Chinese community five times larger than the rest of NSW and half of households speak two or more languages, with Mandarin leading the way. Beyond its international flavour, Ashfield is also growing in affluence with weekly wages surpassing the state and national averages1.”

“We believe HSBC Premier, our global banking and wealth management proposition, will resonate in the community. Whether customers are from mainland China, Ashfield or Hong Kong, HSBC has the network to meet their international banking needs,” he said.

HSBC Premier is an international retail banking and wealth management proposition for affluent customers facilitating access to international banking products and services as well as a dedicated relationship manager. The HSBC Premier proposition complements HSBC’s broader range of mortgages, deposits, credit cards and wealth management offerings.

The new branch occupies 300 square metres on the ground floor of Ashfield Mall Shopping Centre and is a full retail service centre.


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