0

Shopping cart

NSW Dominance Across Key Tourism Indicators Continues

Share on linkedin
Share on facebook
Share on twitter
Share on email

NSW continues its dominant position with the greatest share of visitors coming to the State from around Australia according to the latest National Visitor Survey (NVS) Destination NSW Chief Executive Officer Sandra Chipchase announced.

“Sydney and NSW remains the most popular place, with more visitor nights and expenditure than any other state,” Ms Chipchase said.

For the year end to March 2014 NSW was visited by 26.3 million people living in Australia who stayed more than 85 million nights.

Total expenditure by domestic overnight visitors in NSW grew by 10 per cent to $15.35billion during the same period and this growth was driven by the Holiday and Visiting Friends and Relatives market segments.

“NSW visitor expenditure was higher than any other state capturing 29.3 per cent of total expenditure across Australia and exceeding our target for the year-end March 2014,” Ms Chipchase said.

“In addition to providing a boost to the NSW economy, the latest NVS results also mean that we are well on track to meet the Government’s target of doubling overnight visitor expenditure by 2020.

Ms Chipchase attributed these latest NVS results to the success of Destination NSW’s event acquisition strategies and targeted marketing and industry partnership campaigns for Sydney and Regional NSW.

“Major events such as Vivid Sydney are also important drivers of visitation across our State. More than 1.4 million attended this year’s festival which helps drive visitors, nights and expenditure during what was once a quieter winter period,” Ms Chipchase said.

“Fantastic regional events such as Deni Blues & Roots Festival, 2014 NCHA Futurity in Tamworth, Ironman Australia Port Macquarie and The Peak Festival in the Snowy Mountains also contribute to our State’s excellent National Visitor Survey results,” she said.

Share on linkedin
Share on facebook
Share on twitter
Share on email

Subscribe

The Australian Business Executive (The ABE) provides an in-depth view of business and economic development issues taking place across the country. Featuring interviews with top executives, government policy makers and prominent industry bodies The ABE examines the news beyond the headlines to uncover the drivers of local, state, and national affairs.

All copy appearing in The Australian Business Executive is copyrighted. Reproduction in whole or part is not permitted without written permission. Any financial advice published in The Australian Business Executive or on TheABE.com.au has been prepared without taking in to account the objectives, financial situation or needs of any reader. Neither The Australian Business Executive nor the publisher nor any of its employees hold any responsibility for any losses and or injury incurred (if any) by acting on information provided in this magazine. All opinions expressed are held solely by the contributors and are not endorsed by The Australian Business Executive or TheABE.com.au.

All reasonable care is taken to ensure truth and accuracy, but neither the editor nor the publisher can be held responsible for errors or omissions in articles, advertising, photographs or illustrations. Unsolicited manuscripts are welcome but cannot be returned without a stamped, self-addressed envelope. The publisher is not responsible for material submitted for consideration. The ABE is published by Romulus Rising Pty Ltd, ABN: 77 601 723 111.

© 2019 - The Australian Business Executive. All rights reserved.