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Radisson Hotel Group: More than 75 years of hospitality experience
One of the world’s largest and most dynamic hotel groups, Radisson has more than 1,700 hotels in operation and under development worldwide and has been recognised as the 4th Best Employer in Travel & Leisure Industry by Forbes.
Chief Development Officer for Asia Pacific, Ramzy Fenianos, spoke with us recently to discuss the Group’s nine distinct hotel brands, their service ethos that differentiates them, and the Group’s recently announced APAC Expansion Plan.
Distinctive brands
“Radisson Hotel Group is one of the world’s largest hotel groups, with nine distinctive hotel brands, and more than 1,700 hotels in operation and under development in 120 countries,” Mr Fenianos explains. “The Group’s overarching brand promise is ‘Every Moment Matters’ with a signature ‘Yes I Can!’ service ethos.”
As part of its continual growth plans, Radisson Hotel Group recently announced its APAC Expansion Plan, which targets to increase its current portfolio of over 400 to over 2,000 by 2025.
“This growth will be delivered through a combination of organic growth, mergers and acquisitions, master license agreements, and leases in key locations, including India, Thailand, Vietnam, Australia, and New Zealand.”
As part of the Group’s APAC Expansion Plan, brands such as Radisson Individuals, Country Inn & Suites by Radisson, and Radisson RED will spearhead widespread growth in the market. Owners and developers in Australasia will have access to an expanded collection of brands in select markets across Asia Pacific. The Group has secured rights to develop and operate 7 Days, a premium economy brand and Metropolo, through individual master license agreements with its affiliates. Targeting the upscale and mid-scale segments in the market, the Group has also secured rights to develop and operate the Golden Tulip, Kyriad and Campanile brands, from Louvre Hotels Group.
“Radisson Hotel Group has a defined brand architecture with clear market segmentation, encompassing an extended portfolio of brands offering something for every traveller – from economy to luxury – with a focus on delivering memorable moments, acting as a true host, and being the best partner.”
These brands are designed to be relevant to both guests and owners, enabling a customised development strategy in each market, which allows the Group to offer the right business model at the right location for the right partner, to deliver on a tailormade proposition for the asset and positive returns.
Focus on Australasia
In Australasia, the Group is focussing on key brands including, Radisson Individuals, Country Inn & Suites by Radisson and Radisson RED spearheading the growth of its portfolio in the market. With a comprehensive collection of brands ranging from midscale to luxury, Radisson Hotel Group will now be able to customize its Australasian development strategy to meet the specific needs of owners and investors in every market segment and location.
Country Inn & Suites by Radisson, the midscale brand fosters a sense of community by bringing people together in shared spaces to create a sense of home. Perfectly suited for the Australasia market, Country Inn & Suites by Radisson is a highly recognizable and relatable brand that is designed to make every traveler feel welcome, while also offering owners a flexible prototype for new builds and conversions in urban and suburban markets.
Radisson Individuals is the upscale affiliation brand which was launched in 2020 that celebrates the unique personality of each property and the characteristics of their destination. Perfectly suited to conversions from independent hotels and small chains, this soft brand offers owners the freedom to retain their identity while also benefiting from Radisson Hotel Group’s expert support and global network.
Lifestyle brand, Radisson RED, offers a playful twist on the conventional in the form of vibrant and stylish hotels in buzzing locations which appeal to millennial travelers. From a social scene to its bold design, guests have endless opportunities to effortlessly switch between business and pleasure.
Competitive industry
Radisson Hotel Group’s commitment to delivering memorable moments and being a true host and partner to its guests sets it apart from others in the field. The Group’s APAC Expansion Plan is aligned with this commitment, and with increased localisation at properties it aims to create an experience for guests that is true to the locale.
The Group has also established a Business Unit in Sydney which is already operational and providing dedicated local development and operational support for owners and investors, enabling them to customize their strategy.
“Radisson Hotel Group’s Expansion Plan in Australasia will be developed in line with its sustainability commitments to become net zero by 2050. This initiative will drive responsible and sustainable travel in the region. Taking an industry leadership position on this move, The Basics Framework will raise the global starting level of hotel sustainability in a transparent and easy-to-understand manner for all travellers and stakeholders.”
As intermediate targets, Radisson is reducing its carbon footprint by 30% over the next 5 years and halving that footprint by 2030, as well as reducing consumption of natural resources, using renewable energy, and phasing out single-use plastics.
Radisson believes in being a thriving, sustainable, and responsible business that supports people, communities, and the planet with a focus on business ethics, supply chain sustainability, carbon reduction, sustainable value propositions to guests such as 100% carbon neutral meetings, and employability programs to build better futures.
“At Radisson Hotel Group, our people are the heart of our business,” Mr Fenianos adds. “They bring the culture, spirit, environment, and opportunities that empower those around them to be the best, every day, everywhere, every time.”
The Group places an emphasis on growing talent and ensuring that there is a wide range of learning and development opportunities for everyone at every level. Radisson Academy also aims to equip teams for success through a range of engaging programs, tools, and guidance.
“We also ensure internal mobility across departments, or even between hotels and regions, and we continue to invest in personal growth and success. Our philosophy is to always look inwards and promote internal mobility of talent before looking externally.”
The Group is committed to promoting diversity, equality, and inclusivity amongst its employees, and is close to reaching its target of 30% of women in leadership roles.
“The Expansion Plan is designed to fuel and capitalise on the travel rebound,” Mr Fenianos concludes. “Travellers from across Asia will play a pivotal role in the global tourism recovery.
With its commitment to providing guests with the very best experiences around the world, the Radisson Hotel Group is poised for growth and expansion with speed, agility, responsiveness and a pragmatic mindset. Find out more about Radisson Hotel Group by visiting
www.radissonhotels.com/corporate.
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