Simonds Stadium A Step Closer To Being A World Class Arena

The Andrews Labor Government is getting on with the job of transforming Simonds Stadium into a world-class arena suited to staging globally-recognised major events.

The Labor Government has already committed to elevating Kardinia Park to trust status – similar to the MCG – so a landmark redevelopment of the ground can begin.

Minister for Sport, Tourism and Major Events, John Eren, today joined Chair of the future Simonds Stadium trust and passionate Cats fan, Steve Bracks, to announce the appointment of an architect and project manager to coordinate stage four of the ground’s redevelopment.

Global design giant, Populous, is a world leader in sporting architecture, responsible for state-of-the-art stadium upgrades at Lord’s, Wimbledon and Margaret Court Arena.

RCP returns to Geelong as project manager of the redevelopment after also coordinating the installation of ground lighting in time for the 2012 AFL season.

The ageing Brownlow and Jennings Stands will be demolished, paving the way for a capacity increase to 36,000. This will strengthen bids by Geelong to host a range of major events, including AFL finals.

The Simonds Stadium upgrade comes as the Labor Government embarks on action to ensure the state remains the major events capital of Australia, by commissioning the Victorian Visitor Economy Review.

Major events are a key driver of Victoria’s tourism, the state’s second largest export behind education. It generates 205,000 jobs and delivers more than $19 billion to the economy annually.

Construction will create 90 jobs, and 320 ongoing positions.


The Australian Business Executive (The ABE) provides an in-depth view of business and economic development issues taking place across the country. Featuring interviews with top executives, government policy makers and prominent industry bodies The ABE examines the news beyond the headlines to uncover the drivers of local, state, and national affairs.

All copy appearing in The Australian Business Executive is copyrighted. Reproduction in whole or part is not permitted without written permission. Any financial advice published in The Australian Business Executive or on has been prepared without taking in to account the objectives, financial situation or needs of any reader. Neither The Australian Business Executive nor the publisher nor any of its employees hold any responsibility for any losses and or injury incurred (if any) by acting on information provided in this magazine. All opinions expressed are held solely by the contributors and are not endorsed by The Australian Business Executive or

All reasonable care is taken to ensure truth and accuracy, but neither the editor nor the publisher can be held responsible for errors or omissions in articles, advertising, photographs or illustrations. Unsolicited manuscripts are welcome but cannot be returned without a stamped, self-addressed envelope. The publisher is not responsible for material submitted for consideration. The ABE is published by Romulus Rising Pty Ltd, ABN: 77 601 723 111.


© 2023 - The Australian Business Executive. All rights reserved. A division of Romulus Rising Pty Ltd, an Australian media company (