0

Shopping cart

Snowy Mountains On The International Stage

Share on linkedin
Share on facebook
Share on twitter
Share on email

Minister for Regional Tourism John Barilaro said the increasing appetite from the Indian market to include regional NSW into travel itineraries builds upon the strong results in the year ending September 2014, which saw 86,500 visitors from India come to NSW, who stayed 3.2 million nights and spent $192 million.

Mr Barilaro said a new tourism initiative in India, features the State’s spectacular Snowy Mountains and showcases Regional NSW as a desirable year-round tourist destination.

‘We are continuing to work with travel agents and wholesalers to develop a series of itineraries to showcase regional NSW,’ Mr Barilaro said.

‘Last month we welcomed our first group of Indian tourists, who experienced the Snowy Mountains on a coach tour through the Kosciuszko National Park, which included three nights in Thredbo Village.

‘Our visitors enjoyed fantastic walking trails through the national park, including taking photos of the spectacular scenery.

“The new initiative is a key strategy for increasing visitation and this activity is seen as a great opportunity to contribute to the goal of doubling overnight visitor expenditure in NSW by 2020.

‘Visitors who come to the region in summer, spring and autumn can enjoy fishing in pristine streams, exploring historic towns like Cooma, Nimmitabel and Tumbarumba and enjoy fantastic local bars, restaurants and cafes.

‘The NSW Government is also investing in regional tourism with the new $110 million Regional Tourism Infrastructure Fund to support critical visitor economy infrastructure,’ Mr Barilaro said.

This initiative comes on top of the success of the Jhappi Time campaign launched earlier this year.

Jhappi Time was launched in February and is the only tourism campaign implemented by an Australian state tourism body that specifically targets the visiting friends and relatives market in India.

Share on linkedin
Share on facebook
Share on twitter
Share on email

Subscribe

The Australian Business Executive (The ABE) provides an in-depth view of business and economic development issues taking place across the country. Featuring interviews with top executives, government policy makers and prominent industry bodies The ABE examines the news beyond the headlines to uncover the drivers of local, state, and national affairs.

All copy appearing in The Australian Business Executive is copyrighted. Reproduction in whole or part is not permitted without written permission. Any financial advice published in The Australian Business Executive or on TheABE.com.au has been prepared without taking in to account the objectives, financial situation or needs of any reader. Neither The Australian Business Executive nor the publisher nor any of its employees hold any responsibility for any losses and or injury incurred (if any) by acting on information provided in this magazine. All opinions expressed are held solely by the contributors and are not endorsed by The Australian Business Executive or TheABE.com.au.

All reasonable care is taken to ensure truth and accuracy, but neither the editor nor the publisher can be held responsible for errors or omissions in articles, advertising, photographs or illustrations. Unsolicited manuscripts are welcome but cannot be returned without a stamped, self-addressed envelope. The publisher is not responsible for material submitted for consideration. The ABE is published by Romulus Rising Pty Ltd, ABN: 77 601 723 111.

© 2019 - The Australian Business Executive. All rights reserved.