Target Australia to explore brand loyalty strategy at Retail World 2013

For more than 70 years Target Australia has worked towards establishing themselves as an iconic and multi-generational Australian brand, delivering consumer experiences that have helped them stand out in a crowded market.

According to Lee Applbaum, General Manager of Marketing at Target Australia, in an environment where customer is king it has never been more important for retailers to understand the needs and wants of their customers in order to maintain brand loyalty.

“The oldest trick in the book is retailers try to buy loyalty. That is an unsophisticated, unsustainable model. Loyalty is about really understanding what is important to your consumer and then consistently delivering it,” says Applbaum.

Lee Applbaum will be presenting at Retail World 2013 alongside a range of other international and home-grown speakers renowned for their experience and success in the retail sector.

Already an industry staple event, this year Retail World has been revamped and recharged to remain the annual meeting point for senior retail executives and their teams, to provide strategies and forecasts on the industry trends that matter right now.

Other Keynote speakers include:

– Laura Alber, President & CEO, Williams-Sonoma, Inc.
– Humphrey Cobbold CEO, Wiggle (UK)
– Alfio Pozzoni, Director for Innovation & Research, Fabrica, Benetton Groups,
Communications Research Centre
– Libby Sanderson, Director of Store Operations, Adidas Asia Pacific (China)
– Bernie Brookes, CEO, Myer
– Adam Jacobs & Finn Age Haensel, MD’s & Co-Founders, The Iconic

Taking place from the 13th – 14th of May at the Melbourne Convention and Exhibition Centre, the conference will feature a large scale exhibition with over 60 stands and hundreds of attendees looking to gather new ideas and insights on how to grow their business.

In 2013 Retail World will be co-located with the 18th annual Cards & Payments Australasia Conference, making it the largest retail show in Australia.


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