Search
Close this search box.

Tourism Australia partners with Air China to promote tourism

Tourism Australia and Air China have signed a Memorandum of Understanding (MoU), which will see them work closely together to promote travel to Australia.

The MoU was signed in Beijing by Tourism Australia Managing Director Andrew McEvoy and Air China Senior Vice President Mingyuan Wang, with Tourism Australia Chairman Geoff Dixon and Air China President Jianjiang Cai also in attendance.

Under the three year agreement, the two parties will work together on a range of co-operative marketing initiatives, including advertising, PR, and events aimed at attracting more international visitors from Australia’s most valuable inbound market, China. As part of the deal, Tourism Australia will also provide training to Air China and its agents.

Mr McEvoy said growing aviation services from China was critical in ensuring Australia achieves its Tourism 2020 goal of 900,000 Chinese visitors by the end of the decade.

“This deal provides a strong platform for us to work with Air China to grow aviation services and drive inbound tourism from China. It brings together Australia’s world class tourism resources and Air China’s extensive flight networks, to attract more Chinese visitors to our country,” Mr McEvoy said.

“The signing of this MoU will further foster Air China network expansion into Australia.  Through the cooperation, Air China passengers will be offered a wide variety of travel products and the airline’s global network will also facilitate better tourism exchange for Chinese and foreign travellers,” Mr Wang said.

Australia was the first western country to receive Approved Destination Status (ADS) for Chinese tourists. China is now Australia’s fastest growing and most valuable international inbound market, with A$4.2 billion in overnight expenditure in 2012, a growth of 13% on 2011. Visitor numbers from China grew 16% during 2012, making it the second largest inbound market for Australia after New Zealand.

Currently, Air China has 14 flights each week from Beijing and Shanghai to Sydney and Melbourne.  In high season this will increase to 16 flights per week, with future additional services also being considered.

Air China uses Beijing as the Chinese hub for passengers travelling from other Chinese cities and has recently introduced an express custom service in Sydney and Melbourne airports for First and Business class passengers as well as Platinum members to improve customer service for its passengers.

Subscribe

The Australian Business Executive (The ABE) provides an in-depth view of business and economic development issues taking place across the country. Featuring interviews with top executives, government policy makers and prominent industry bodies The ABE examines the news beyond the headlines to uncover the drivers of local, state, and national affairs.

All copy appearing in The Australian Business Executive is copyrighted. Reproduction in whole or part is not permitted without written permission. Any financial advice published in The Australian Business Executive or on TheABE.com.au has been prepared without taking in to account the objectives, financial situation or needs of any reader. Neither The Australian Business Executive nor the publisher nor any of its employees hold any responsibility for any losses and or injury incurred (if any) by acting on information provided in this magazine. All opinions expressed are held solely by the contributors and are not endorsed by The Australian Business Executive or TheABE.com.au.

All reasonable care is taken to ensure truth and accuracy, but neither the editor nor the publisher can be held responsible for errors or omissions in articles, advertising, photographs or illustrations. Unsolicited manuscripts are welcome but cannot be returned without a stamped, self-addressed envelope. The publisher is not responsible for material submitted for consideration. The ABE is published by Romulus Rising Pty Ltd, ABN: 77 601 723 111.

Subscribe

© 2024 - The Australian Business Executive. All rights reserved. A division of Romulus Rising Pty Ltd, an Australian media company (www.RomulusRising.com).